Taboola Network Policy

1. Purpose of Taboola Compliance Statement

This policy outlines the editorial and advertising guidelines governing native content placements, sponsored links, and recommendation widgets powered by Taboola and third-party advertising networks across travelscotlandguide.com, owned and operated by Travel Scotland Guide Ltd.

2. Content Quality & Integrity Standards

In full compliance with Taboola’s Advertising Policies and UK Advertising Standards Authority (ASA) codes, all commercial communications and editorial content on our platform adhere to strict rules:

• No Deceptive Headlines or Clickbait: Headlines accurately describe the destination, service, or article landing page without sensationalism.
• Verified Travel Pricing: All service rates (£19 Edinburgh Walk, £49 Highlands Day Trip, £59 Castle Pass, £99 Premium Travel Planner) represent actual, available pricing in GBP.
• Local Image Authenticity: Images displayed reflect actual Scottish landscapes, walking tours, and course materials without misleading manipulation.
• Prohibition of Prohibited Categories: We strictly prohibit content related to unverified financial schemes, deceptive health claims, offensive material, or counterfeit goods.

3. Sponsored Content & Ad Disclosure

Any recommendation units or native advertising links served on our site are clearly labeled with terms such as "Sponsored Content", "Ad Choices", or "Promoted Links by Taboola" to ensure visitors can distinguish editorial articles from paid promotions.

4. User Privacy & Ad Choice Controls

Taboola and integrated partner networks may use cookies or device identifiers to serve contextual or interest-based travel recommendations. Visitors retain complete control to opt out of personalized native ads by visiting the Taboola Choice Portal at taboola.com/privacy-policy or managing site cookies on our Cookie Policy page.

5. Compliance Officer Contact

For questions or feedback regarding native advertising placements or publisher compliance, please reach our Edinburgh legal desk:

Travel Scotland Guide Ltd — Advertising Compliance Desk
45 Princes Street, Edinburgh, EH2 2BY, United Kingdom
Email: [email protected]
Telephone: +44 131 496 0842